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As we all know Black Friday is considered one of the biggest shopping events in the world. This year in 2026 Black Friday will be observed on November 27. Although there is still some time before the day arrives many e-commerce platforms have already started preparing for it. In the coming days different websites will begin showing Black Friday offers discounts and special deals. The main purpose of these offers is to attract customers and encourage them to shop more.
These discounts can look very attractive at first glance. When we see a product being offered at 30% 40% or even 50% off we often feel that we are buying it at a much lower price than we would on normal days. However there is something here that very few people pay attention to. Simply seeing a discount does not always mean that the product has actually become that much cheaper.
Some e-commerce businesses and retailers use different promotional pricing strategies. One such method involves increasing the listed price of a product before a major sale period and then showing a large discount percentage on that increased price during the sale. For example if a product originally cost $100 and its price was increased to $130 before the sale then it was offered at 25% off on Black Friday for $97.50 the customer may see a 25% discount. In reality the actual saving would only be $2.50.
This is why shopping based only on the discount percentage during major sales such as Black Friday may not always be a wise approach. To understand the actual value of an offer it is more important to look at the price of the product before the sale began and check how its price has changed over time. This can help customers understand the difference between an advertised discount and the actual saving.
The purpose of this article is not to make accusations against any particular e-commerce platform or brand. The aim is simply to encourage customers to look at Black Friday offers a little more carefully and avoid making an immediate decision just because they see a large discount percentage. In this article we will look at Black Friday offers available on some major and popular e-commerce platforms from this perspective. This will help us understand the difference between the advertised price and the actual deal.
Australia Current E-commerce Offers – October 2026
Below is a retailer-wise list of current offers found across major Australian e-commerce websites. Each product mentioned below includes a direct product link or an official retailer search/product page where the exact product page could not be reliably verified.
1. The Good Guys
The Good Guys currently has a number of discounted products across TVs, soundbars, laptops and other electronics.
- TCL 85″ C7L Premium SQD-MINI LED TV — A$2,695, saving A$300.
- TCL 75″ X11L Ultimate SQD-MINI LED TV — A$5,995, saving A$2,000.
- TCL 65″ C7L Premium SQD-MINI LED TV — A$1,677.
- TCL 75″ C7L Premium SQD-MINI LED TV — A$1,986.
- TCL 85″ C8L Premium SQD-MINI LED TV — A$4,495.
- TCL 55″ C6L QD-MINI LED TV — A$1,195.
- TCL 75″ C8L Premium TV — A$3,295.
- LG 3.1Ch Dolby Atmos Soundbar — A$999, saving A$500.
- Asus Vivobook 16 — A$1,119, saving A$280.
- Asus Vivobook 16 Core Ultra 5 — A$1,494, saving A$805.
- Asus Vivobook 15 Core 3 — A$1,199, saving A$300.
- Asus Zenbook 14 Copilot+ — A$1,689, saving A$910.
View all current deals at The Good Guys
2. JB Hi-Fi Australia
JB Hi-Fi currently has promotions across smartphones, computers, TVs, headphones, gaming and other consumer electronics.
- Samsung Galaxy A57 5G 128GB — A$599.
- Dyson V8 Cyclone — A$487.
- DJI Mini 5 Pro Fly More Combo Plus — A$1,619, saving A$180.
- JBL PartyBox Encore Essential 2 — A$329, saving A$70.
- LG 55″ QNED70B AI Mini-LED 4K TV — A$795, saving A$200.
View JB Hi-Fi current catalogues and offers
3. BIG W Australia
BIG W currently has discounts across vacuum cleaners, kitchen appliances, electronics and home products.
- Dyson V8 Advanced Stick Vacuum — A$379, saving A$270.
- Russell Hobbs Sandwich Press RHSP801BLK — A$49, saving A$10.
- Gardeon Solar Water Feature — A$159.85, saving A$10.10.
4. THE ICONIC Australia
THE ICONIC currently has a wide range of discounted fashion, footwear, sportswear and beauty products.
- Lorna Jane Lotus Flared Leggings — A$90, down from A$130.
- COS Tailored Double-Breasted Wool Coat — A$294, down from A$490.
- COS Dial Wide-Leg Jeans — A$105, down from A$175.
- adidas Originals Firebird Classic Shorts — A$48, down from A$60.
- Atmos&Here Tenley Linen Blend Midi Skirt — A$15.64, down from A$59.99.
- New Balance 740 — A$102, down from A$170.
- Nike Vomero 18 — A$139, down from A$220.
- adidas Handball Spezial — A$89.99, down from A$180.
- Shark CryoGlow LED Face Mask — A$479, down from A$699.99.
- Lorna Jane Lotus Phone Pocket Leggings — A$50, down from A$100.
- Lorna Jane Lotus No Chafe Full Length — A$70, down from A$105.
- Converse Chuck Taylor Hi — A$77, down from A$130.
5. Adore Beauty Australia
Adore Beauty currently has a large haircare clearance section with discounts on shampoos, treatments, styling products and hair tools.
- GHD Duet Blow Dry 2-in-1 — A$446.25, 25% off.
- Philip Kingsley Density Stimulating Scalp Toner — A$29.98, 39% off.
- Philip Kingsley Density Thickening Protein Spray — A$53.97, 40% off.
- Kundal Scalp Refreshing Cool Shampoo — A$20.30, 30% off.
- Davroe Scalp Remedy Spa Pack — A$68.98, 50% off.
- American Crew Fiber Pre-Styler Shampoo — A$19.57, 29% off.
- evo Home Base Serum — A$35, 30% off.
- evo Under Wraps Repair Pack — A$61.60, 30% off.
- Philip Kingsley Density Stimulating Mask — A$35.97, 40% off.
- Philip Kingsley Density Preserving Scalp Foam — A$39, 40% off.
- Wella Ultimate Color Miracle Leave-In Mask — A$27.30, 30% off.
- Kerasilk Anti-Dandruff Scalp Serum — A$31.20, 40% off.
- R+Co ZIG ZAG Root Teasing Spray — A$33, 40% off.
- Philip Kingsley Re-Moisturizing Shampoo — A$35.37, 40% off.
- Moroccanoil Restorative Hair Mask — A$60.30, 40% off.
- Iles Formula Intensive Hair + Body Balm — A$59.07, 57% off.
View Adore Beauty’s current hair sale
6. Amazon Australia
Amazon Australia currently has individual deals across electronics, beauty, footwear and home products.
- Crocs Classic Clog — A$47.99, down from A$79.99.
- NIVEA MEN Invisible Fresh 250ml — A$5.24, down from A$9.50.
- COSRX Hyaluronic Acid Intensive Cream — A$27.49, down from A$49.
- ghd Air Professional Hair Dryer — A$199, down from A$299.
- Joseph Joseph Space Stock Pot — A$173.97, down from A$289.95.
7. Harvey Norman Australia
Harvey Norman currently has special pricing and savings across electronics, appliances, computers and home products.
- Samsung 32″ Odyssey G5 G51F QHD Gaming Monitor — A$398, saving A$200.
- Samsung 55″ R85H AI 4K Micro RGB TV — A$1,434, saving A$761.
- Samsung B-Series HW-B450F Soundbar — A$248, saving A$197.
- Mova LiDAX Ultra 1200 AWD Robot Lawn Mower — A$3,198, saving A$100.
- LG 19kg/10kg WashTower — A$4,444, saving A$550.
- Westinghouse 600mm Multi-Function Oven — A$592, saving A$80.
- Everfit Under Desk Walking Pad — A$199.
- Nomad Arches Grey Rug — A$599.
View Harvey Norman Super Deals
8. MYER Australia
MYER’s current Travel & Tech Sale includes thousands of discounted products across luggage, watches, headphones and travel accessories.
- Garmin Vivoactive 5 Smartwatch — A$299, down from A$499.
- Samsonite Upscape 75cm Spinner — A$315, down from A$525.
- American Tourister Light Max 82cm Spinner — A$201, down from A$335.
- American Tourister Applite 5 55cm Spinner — A$141, down from A$235.
- Antler Icon Stripe Expandable 78cm — A$239.40, down from A$399.
- Samsonite Xenon 3.0 Large Backpack — A$89.40, down from A$149.
- Delsey Chatelet Air 2.0 66cm — A$437.40, down from A$729.
- Samsonite Paralux HS 81cm — A$419.40, down from A$699.
- Samsonite Classic Leather Slim Backpack — A$179.40, down from A$299.
- Sony WH-CH520 Headphones — A$59.95, down from A$99.95.
- Fitbit Versa 4 — A$249, down from A$379.
- Samsonite Windguard Umbrella — A$41.97, down from A$69.95.
- Samsonite C-Lite Spinner 75cm — A$599.40, down from A$999.
- JBL Tune 720BT — A$90, down from A$129.95.
9. Samsung Australia
Samsung Australia currently has several product promotions covering smartphones, TVs, refrigerators, monitors, vacuum cleaners and washing machines.
- Galaxy Z Fold8 Ultra — save A$300 plus eligible trade-in benefits.
- Galaxy Z Flip8 — save A$300.
- Galaxy Z Fold8 — save A$300 when bundled with a tablet.
- Galaxy S26 / S26+ — save A$300 with selected tablet bundles.
- Micro RGB TVs — save up to A$3,000 plus Trade-Up benefits.
- S95H OLED TVs — save up to A$1,000.
- The Frame TVs — save up to A$1,000.
- 648L French Door Refrigerator — save A$800 plus Trade-Up.
- Selected Washing Machines — save up to A$200.
- 280W Bespoke AI Vacuum — save A$400.
- 32″ Smart Monitor M7 M70F — save A$200.
- 49″ Odyssey G9 G91F — save A$200 plus Trade-Up.
- 57″ Odyssey Neo G95NC — save A$800 plus Trade-Up.
- 32″ Smart Monitor M8 M80F — save A$200.
View Samsung Australia’s official offers
10. Priceline Australia
Priceline’s current Mega Makeup Sale includes discounts on makeup, primers, setting sprays and other beauty products.
- L’Oréal Paris Infallible 3-Second Jumbo Setting Mist 150ml — A$19.99, down from A$39.99.
- No7 Pro Artist Base Perfecting Primer — A$15, down from A$38.99.
- No7 Pro Artist Finishing Touch Setting Spray — A$15, down from A$38.99.
- No7 Pro Artist Runway Radiance Primer — A$15, down from A$38.99.
- L’Oréal Paris Prime Lab 24H Matte Setter — A$16.99, down from A$33.99.
- L’Oréal Paris Prime Lab Pore Minimizer — A$16.99, down from A$33.99.
- Milani Conceal + Perfect Blur Out Primer — A$14.49, down from A$28.99.
11. Temple & Webster Australia
Temple & Webster currently has an Early Bird Christmas Sale along with discounts across furniture, lighting, home décor and outdoor products.
- Classic Pine Premium Christmas Tree — from A$119.
- Royal Deluxe Pre-Lit Christmas Tree — from A$229.
- Slim Aspen Fir Pre-Lit Christmas Tree — from A$299.
- Nordic Spruce Pre-lit Christmas Tree — from A$269.
- 135cm Gold Pre-Lit Twig Tree — A$119.
- Classic Pine Pre-Lit Garland — from A$64.95.
- Classic Pine Pre-Lit Wreath — from A$59.95.
- Velvet Christmas Stocking — A$19.95.
- 60cm Red Bow Christmas Wreath — A$59.95.
- Giant Bow LED Christmas Light Display — A$249.
- Marci Ceramic Table Lamp — A$67.95, down from A$139.
- Marlene Bookcase — A$179, down from A$299.
- Narices Steel Pendant Light — A$27.95, down from A$154.99.
- Boras 150cm Console Table — A$229, down from A$299.
- Stanley Electric Sit & Stand Desk — A$549, down from A$1,349.
- Gold Cytus Metal Canopy Bed — from A$229.99.
View Temple & Webster Christmas Collection
View Temple & Webster complete sale
12. Dyson Australia
Dyson currently has promotions and special pricing across hair care, vacuum cleaners and other products.
- Dyson Supersonic Nural — recently reported at A$449 in a current Australian deal roundup, down from A$699.
- Dyson Supersonic Travel Hair Dryer — A$449 with a complimentary travel bag.
View Dyson Australia’s current products.
View Samsung Australia’s official offers
10. Priceline Australia
Priceline’s current Mega Makeup Sale includes discounts on makeup, primers, setting sprays and other beauty products.
- L’Oréal Paris Infallible 3-Second Jumbo Setting Mist 150ml — A$19.99, down from A$39.99.
- No7 Pro Artist Base Perfecting Primer — A$15, down from A$38.99.
- No7 Pro Artist Finishing Touch Setting Spray — A$15, down from A$38.99.
- No7 Pro Artist Runway Radiance Primer — A$15, down from A$38.99.
- L’Oréal Paris Prime Lab 24H Matte Setter — A$16.99, down from A$33.99.
- L’Oréal Paris Prime Lab Pore Minimizer — A$16.99, down from A$33.99.
- Milani Conceal + Perfect Blur Out Primer — A$14.49, down from A$28.99.
11. Temple & Webster Australia
Temple & Webster currently has an Early Bird Christmas Sale along with discounts across furniture, lighting, home décor and outdoor products.
- Classic Pine Premium Christmas Tree — from A$119.
- Royal Deluxe Pre-Lit Christmas Tree — from A$229.
- Slim Aspen Fir Pre-Lit Christmas Tree — from A$299.
- Nordic Spruce Pre-lit Christmas Tree — from A$269.
- 135cm Gold Pre-Lit Twig Tree — A$119.
- Classic Pine Pre-Lit Garland — from A$64.95.
- Classic Pine Pre-Lit Wreath — from A$59.95.
- Velvet Christmas Stocking — A$19.95.
- 60cm Red Bow Christmas Wreath — A$59.95.
- Giant Bow LED Christmas Light Display — A$249.
- Marci Ceramic Table Lamp — A$67.95, down from A$139.
- Marlene Bookcase — A$179, down from A$299.
- Narices Steel Pendant Light — A$27.95, down from A$154.99.
- Boras 150cm Console Table — A$229, down from A$299.
- Stanley Electric Sit & Stand Desk — A$549, down from A$1,349.
- Gold Cytus Metal Canopy Bed — from A$229.99.
View Temple & Webster Christmas Collection
View Temple & Webster complete sale
12. Dyson Australia
Dyson currently has promotions and special pricing across hair care, vacuum cleaners and other products.
- Dyson Supersonic Nural — recently reported at A$449 in a current Australian deal roundup, down from A$699.
- Dyson Supersonic Travel Hair Dryer — A$449 with a complimentary travel bag.
